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L’Oréal Paris’ New Colorsonic Rolls Out at Target

Developed and incubated by L'Oréal for 10 years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents.

L’Oréal Paris has launched its new hair color device, Colorsonic, at Target.com and Target stores nationwide. Developed and incubated by L’Oréal for 10 years, Colorsonic is a first-of-its-kind at-home hair color device with over 29 patents. Designed for all hair types, lengths and textures, it is being marketed to make hair coloring easier by automatically mixing dye and developer in a perfect 1:1 ratio with the press of the button. “L’Oréal Paris has remained stead...

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